Chief Marketing Officer (CMO) - BRI Finance New & Used Car Loans - Yogyakarta

Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance's new and used car loan division in Yogyakarta. This is a high-impact role where you'll drive strategic marketing initiatives to boost our market share and customer acquisition. You'll work closely with the sales team and leverage data analytics to create targeted campaigns that resonate with our diverse customer base. This is an exciting opportunity to lead a dynamic marketing team and shape the future of BRI Finance's car loan business in Yogyakarta.

As CMO, you'll be responsible for developing and executing comprehensive marketing strategies that align with our company's vision and goals. You'll oversee all aspects of marketing, from brand positioning and digital marketing to customer engagement and market research. This role offers significant growth potential and the chance to make a lasting impact in the financial services industry.

We are looking for a strategic thinker with a proven track record in marketing and a deep understanding of the financial services sector. If you're ready to take on this challenging and rewarding role, we encourage you to apply and be part of our team at Mandiri Andalan Utama.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic marketing plans to drive customer acquisition and market share growth
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence
• Oversee brand positioning, messaging, and digital marketing efforts to enhance brand awareness and customer engagement
• Conduct market research and competitor analysis to identify opportunities and threats
• Manage and optimize marketing budgets to ensure cost-effective campaigns
• Collaborate with the sales team to align marketing efforts with sales goals
• Monitor and analyze marketing performance using data analytics tools
• Stay updated with industry trends and best practices to continuously improve marketing strategies

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role
• Proven track record of successfully driving marketing initiatives and achieving measurable results
• Deep understanding of the financial services sector and BRI Finance's products and services
• Strong leadership and team management skills
• Excellent strategic thinking and analytical abilities
• Proficiency in using marketing software and data analytics tools such as Google Analytics, Tableau, and CRM systems
• Certification in digital marketing or related fields is a plus

🛠️ Keahlian

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